Saturday, 24 September 2011

New Facebook news apps: bring the news to your users, or invite users to your news?

There’s a salient quote in Journalism.co.uk’s report on Facebook’s  ”new class of news apps” launched today: “As we worked with different news organisations there were two camps: people that wanted to bring the social experience onto their sites, like Yahoo [News] and the Independent; and those that wanted the social news experience on Facebook, like .Give Facebook's Mark Zuckerberg points for ambition. The company is rolling out a new version of its popular social network that seeks to be the hub of everything its users do online. If Zuckerberg's gambit succeeds, Facebook would attain an even more dominant position among social networks. It would also amass a storehouse of knowledge about its users large enough to rival Google's. The implications for users and media companies, however, are not so promising.
Launched to help college students connect to one another, Facebook has evolved into a place where up to half a billion people gather each day, often for hours at a time, to share pictures, links and commentary. The network has become a powerful platform for marketers and, increasingly, application developers, particularly those writing games that let friends interact through the Net.

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